Your AV Essentials for Growth in 2021

February 12, 2021

Let’s talk 2021. Now that we’re a few months in, and everyone is feeling cautiously optimistic, it feels like a good time to focus on what’s to come and what to plan for. Exciting things are being introduced by our partners at Crestron, Logitech, Poly and Zoom. We’ve asked our talented sales and design teams to bring you their take on the AV must-haves to make this year a success. Here’s what they have to say…

System Assessments

You’ve got to start somewhere, and a review of your current AV capabilities and functionality is an important first step. Just like anything tech related, each piece of AV equipment has a life cycle.

Product features, compatibility requirements and network specifications change rapidly. It’s hard to know whether your current components are up-to-date or require upgrading. Immedia offers free assessments to evaluate if and what updates you may need to keep your AV system moving in the right direction.

Huddle Rooms and Team Spaces

One thing is certain as we continue to navigate the world of hybrid officing – videoconferencing and huddle rooms aren’t just a nice idea, they’re a necessity.

It’s going to be a long while before we’re back to large rooms full of people, so whether you convert existing, unused offices into team rooms or build out new spaces, the key is to focus on small.

Communication and Collaboration Tools

Once you’ve got the smaller-scale meeting spots in place, it’s even more important to make them easy to use. This is where the cool tech stuff comes into play!

We work with the best equipment manufacturers in the industry. Innovators like Crestron, Logitech, Poly and Zoom, just to name a few, have turned the changing (and still evolving) business landscape into an opportunity to develop new connectivity and productivity solutions.

Some of the products to consider for simplifying your huddle room(s) include:

• All-in-one devices that combine a sound bar, camera and microphone into a single unit

• Room controllers that work across platforms – Zoom, Teams and/or Google Meet

• Proximity and occupancy sensors that use smart technology to know when people are entering a space

• Sound trackers that turn the camera toward whomever is speaking

• Downloadable mobile apps that control room features from any phone, tablet or computer


Part of maintaining an AV network is ongoing support. A properly functioning system means less downtime, and less downtime means increased performance and more revenue!

Moving into the remainder of the year, you’ll definitely want to add ImmediaCare to your technology budget. We’ll create a customized service plan that meets your specific needs as well as adds you to our list of clients that receive regularly scheduled visits and faster turnaround.

If you’re ready for growth, we’re ready to help make it happen! The Immedia team will be there during every step from identifying which solutions make the most sense for your business to install, testing and roll-out. Give us a call – 2021 projects are underway!

Contributing Sources:

Ben Crow – Technical Solutions Engineer, Immedia Integrated Technologies

Matt Clist – Senior Account Executive, Immedia Integrated Technologies

Tom Shields – Senior Account Executive, Immedia Integrated Technologies